by Caroline

It’s not, despite the jingle, Rice-a-Roni. No, the true, old school, San Francisco treat is an It’s-It, a chocolate-covered oatmeal cookie ice cream sandwich, originally invented by George Whitney in 1928, and sold for decades at San Francisco’s Playland-at-the-Beach. Now that the playground is gone, It’s-Its are made in a small factory near San Francisco airport. We’ve been driving past the factory for years, and finally the other day I looked at the website to see if they offer factory tours. Sadly, no. We drowned our sorrows in homemade It’s-Its:


Want a closer look? I thought so: